PAR Collective is a small group of developers, investors, and creative thinkers that have teamed up with a common goal and drive to create a positive change in Baltimore City and beyond.
The folks behind Par Collective came to us to develop their brand before they even had a name for their new venture. The partners of Par come from very different yet related backgrounds in business analysis, financial forecasting, property management, and commercial development.
To bridge the common ground between each of the partners and to develop a strong name for their new venture, we had to do a little brainstorming. Starting in the center, we formed a map of terms that were related to the initial goals that they were looking for in their brand.
NOUN.
1 . G O L F
THE NUMBER OF STROKES A FIRS T-CLASS PLAYER SHOULD NORMALLY REQUIRE FOR A PARTICULAR HOLE OR COURSE.
2 . S TOCK MARKET
THE FACE VALUE OF A STOCK OR OTHER SECURITY, AS DI STINCT FROM IT S MARKET VALUE.
3 . LATE 16TH CENTURY
(IN THE SENSE ‘EQUALITY OF VALUE OR STANDING’)
Par value is the face value of a bond. Par value is important for a bond or fixed-income instrument because it determines its maturity value as well as the dollar value of coupon payments.
It’s important for development and value proposition for any company to establish what is at Par. With Par Collective, we set the standard for what all other development groups will be judged against.
