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Below are some links to great examples of branding for museums!

Jewish Museum by Sagmeister & Walsh

Philadelphia Museum of Art by Pentagram

rijksmuseum

Philbrook

Harvard Art Museum

Whitney by
Experimental Jetset

New Museum

Gram Grand Rapids Art Museum

V&A

MoMA Design Studio

The Barnes Foundation

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51 Weird Museums across the US

Branding: Positioning Museums in the 21 st Century

Museum Branding in 10 Steps

Museum Marketing