UMBC: Brand Guides
by admin
Hey guys!
The following requirements must be in your final brand guide.
REQUIREMENTS
FINAL LOGO
– Black & White
– Full Color
LOGO SAFE SPACE
LOGO MINIMUM SIZE
– for Print (INCHES)
– for Web (PIXELS)
COLOR PALETTE
– PMS
– CMYK
– RGB
– Hex
TYPEFACE
– Primary
– Secondary
BUSINESS CARD
LETTERHEAD
ENVELOPE
FORMAT
6″ x 9″ pages
.125″ bleed
Full Color
Minimum of 12 pages including cover
Saddle Stitched
HERE ARE SOME SAMPLE BRAND GUIDES AND OTHER INSPIRING SITES TO LOOK AT!
logodesignlove.com/brand-identity-style-guides
itsnicethat.com/articles/queens-theatre
channel4.com/about_c4/styleguide/downloads/C4StyleGuide1.1.pdf
DUE DATES
IN-CLASS CRITIQUE
Digital Brand Guide completed in InDesign and ready for 1 on 1’s.
Monday, December 8 at our regular class time.
E-MAIL CRITIQUE (optional)
Upload Digital PDF of Brand Guide in spreads to Dropbox.
Wednesday, December 10 by 5:00pm.
Feedback will be written in a text document and uploaded to your Dropbox folder on Thursday, December 11 by 5:00pm.
FINAL CRITIQUE
Printed Brand Guide and PDF uploaded to Dropbox.
Monday, December 15 at 3:30pm in Room 451 in the VA building.
If you have another exam during this time, drop off your project in our class room between 3:00 and 3:30pm.