Desoto is a Southern lifestyle brand that focuses on the vernacular and often overlooked cheeky side of the American Deep South.

Founded in 2006 in Mississippi, Desoto takes root and inspiration in what it means to be Southern. Desoto was named after the 16th-century Spanish explorer, Hernando de Soto, who led the first European expedition deep into the territory of the modern-day United States. He is the first European documented as having crossed the Mississippi River.

Without a shadow of doubt, the greatest aspect of Southern culture is the delicious food that feeds the soul.

Family recipes are often never written down and stand the chance of being lost to time. Hand lettered recipe cards were created and posted on desotoclothes.com as a way to take a bite of the Deep South at home.

A right of passage of a Southern guy is to learn to hunt wild game as a provider for their family.

This collection of v-neck tees celebrates the hunted with screen printed wildlife draped over the shoulder and across the chest of the mighty hunter. There is a surreal beauty and  peacefulness in these carcasses.